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How To Prepare for a Wedding Fayre: A Guide for Exhibitors (Part 1)

Business Guidance 

How to Prepare for a Wedding Fayre: A Guide for Exhibitors (Part 1)

how-to-succeed-at-a-wedding-fayre-fair-show-bouquet-and-bells-tips-what

So, you’ve signed up to exhibit at a wedding fayre… now what? We are often asked by suppliers how they can make the most of their experience at a wedding show, so we felt inspired to create a series of blog posts containing our top tips to help inspire you and give you the best possible chances of succeeding. We’ll help you ensure every box is ticked to give you the best possible chance of securing those all important bookings. 

This first post in the series is all about preparing for a wedding fayre. 

Your Brand

Branding is super important because not only is it what makes a memorable impression and distinguishes you from others, but it allows your customers and clients to know what to expect from your company.

Your logo is the most important element of your branding because it is the face of the company, so it should be memorable and used across your promotional material.

Colours and themes should also remain consistent throughout.

We would strongly advise having the following literature & promotional material featured at a wedding fayre:

• A large promotional banner – this may be a roller banner style, or why not get creative and make your own frame to hang your promotional material

• Business Cards

• Flyers / leaflets – this should contain more details on your business and what you’re able to offer couples

We’ve previously seen exhibitors offer a sweet treat or incentive attached to their business card. This is a very good idea as it helps couples remember you, and you’ll stand out for all the best reasons.

It’s also a good idea to have a treat available for children as they’re often brought to wedding fayres, and this is always massively appreciated by the parents because it keeps them quiet!

All items you hand out should include your contact details and website to make it easy for couples to get in touch following the event.

Your Stall

When you are exhibiting alongside top industry professionals and your competitors, you must at all times strive to outshine them. After all, visitors will be bombarded with information and will see so many new faces so help them to remember you.

Your exhibition space should be eye catching and completely irresistible for couples to approach. Why not include something wacky like a dog stuffed toy in a wedding dress? That way when it comes to emailing the couples you met you can start with “I was the exhibitor with the dressed up dog on my stall!” It will make them smile.

It’s essential that visitors recognise the kind of services you offer as soon as they see your stall. Your key message should strike a chord with your audience. It should summarise what you are offering and why your consumer needs it. There are often 30+ different exhibitors at a single wedding fayre, so it’s very easy for brides to get distracted by the variety. Don’t leave them confused about what you do because they’ll give up guessing very quickly.

We highly recommend setting up a mock stall at home. Being prepared in advance to the show means you’ll have time to play around with your space at home, and you’ll have a list of exactly everything you need to bring on the day, avoiding bringing any unnecessary items or forgetting anything!

Goody Bags

Goody bags are something we know couples love which is why we like to have them available across our wedding fayres. These goody bags are filled with special offers and discounts from exhibitors, as well as other treats.

We don’t charge a fee to advertise in our goody bags if a supplier is exhibiting at the show, so take the opportunity! By featuring your literature in the goody bags brides are guaranteed to walk away with your details (and a great special offer they can’t resist).

A lot of couples don’t tend to begin the process of sifting through exhibitor literature until they get home, so another benefit of promoting in goody bags is they’ll come across your details when they’re at their most proactive.

Setting an Incentive

One of the top reasons why couples like to visit wedding shows is to make the most of the exhibitor special offers and discounts.

Having an incentive can hugely increase chances of bookings, so it’s important you think carefully about what you could offer. If you don’t want to discount the price of your service or package then you could throw in a freebie instead. Either way this acts as a great incentive and will encourage visitors to engage in conversation.

An offer that’s usually quite effective is a freebie for members of the brides / grooms parties, for example, a florist may offer five free gentlemen’s buttonholes when they book.

We’d recommend extending your special offer for up to a week after the wedding fayre because some couples prefer to book after the event once they’ve had a chance to look at your services in more detail.

I hope you’ve gained some useful tips and tricks on how to prepare for a Wedding Fayre. To view our line up of shows, please click here. We’re always looking to connect with more suppliers so please get in touch.

Read Part 2: The Dos and Don’ts of Exhibiting at a Wedding Fayre

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit

Photo credit: Chelsey Leigh Photography

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Bridal Prep: How To Survive the Getting Ready Process (+ FREE schedule template!)

Your wedding day has finally arrived! You’ve probably not slept much the night before, and are conscious that numerous people are going to begin bundling through your front door any moment. So how can you keep calm and focused? How can you actually survive and enjoy the should-be-exciting getting ready process?

I was very lucky to get married in June this year, and I was really looking forward to having all my bridesmaids and closest family members around whilst I got ready, but I knew I had to prepare and I have a lot of tips that can help you survive the getting ready process (and actually enjoy it!).

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Source: atravelersheartphoto.com

It’s all in the prep

I’d highly recommend getting as organised as possible in advance to the day. This will avoid rushing around trying to get everything done on the morning of.

Buy some yummy nibbles, a range of drinks (soft and bubbly), make sure all the bathrooms are clean and beds are fresh for a relaxed start. I also arranged designated areas for the hair stylists and makeup artists to set up and prepared it for their arrival.

I also prepared a Spotify playlist, filled with feel good songs to play throughout the morning. You can listen and download it here.

Print off your morning schedule

I created a morning schedule with all the important events of the morning listed. This included things like what time the photographer was due to arrive, what time to leave for the church etc. Basically anything I needed to remember I put into the schedule.

Click here to download and print your own wedding morning schedule.

Remember to sit down & relax

It’s so important to take some time out to chill, have a bite to eat and drink lots of water. The time goes very quickly so it’s good to enjoy the moment.

Get dressed in plenty of time

The bridesmaids and Mother of the Bride should get into their dresses around 45 minutes before leaving, then they can all assist you.

My bridesmaids totally underestimated the amount of time if takes to get into dresses (sorry ladies!). The final half hour turned into a mad rush to get everyone dressed and out the door. The bridal cars were outside eagerly anticipating our departure, but the neighbours kept them chatting!

It’s important to remember that it will take the longest time to get you into your dress (especially if you have buttons running all down the back like I did!) so get your bridesmaids to help as soon as they’re dressed.

I hope you’ve gained some tips and tricks to getting ready on your wedding day. Don’t forget that you can access my library of free planning resources by clicking here.

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Top Hidden Wedding Costs Nobody Warns You About

Most Bride’s are unaware of hidden wedding costs. But you’re already very wise to search the net for any potential nasty surprises that will knock a hole in your budget.

With lots of hidden wedding costs sprinkled throughout the planning process, it can cause you to go way above your budget, around 30% in fact. Ouch.

So where are these hidden costs? And how can you avoid them? Listen up, my friend, cos’ I’m about to teach you a whole lot.

Grab a pen and paper to jot down some of my essential tips.

top-hidden-wedding-costs

SET-UP & BREAKDOWN

Are you going to hire a florist? A venue dresser? A cake maker? Each of these will charge various fees to cover transport costs, and the time it takes to set-up and breakdown items.

This can be anything from 20% of a single suppliers total costs. And obviously, the more suppliers you use, the more you can expect to pay in these fees.

ALTERATIONS

Alterations can be costly for the Brides and Bridesmaids dresses. Before you buy, you must ask what the stores alteration policy is.

It’s extremely common for the Bride and Bridesmaids to fluctuate in size, and you don’t want to be forking out potentially double your original budget in alterations.

This can cost anything from £100 per dress.

POSTAGE

It seems most Brides are still opting for the more traditional method of posting the invitations to guests. Which personally I LOVE, however, you must remember that not only are you paying for the invitations to be delivered, but also for stamps and RSVPs.

To keep costs down, avoid bulky or large invitations and use RSVP postcards rather than letters.

VENUE

This is fo’ sure my biggest tip. If you take anything away with you today, let it be this.

Ask your venue what exactly is included in your chosen package.

Table linen? Chairs? Cake table? Lighting? These aspects can be the most costly for a wedding. And do you know why? Because it’s a WEDDING, so venues know they can be sneaky and charge up to triple what they usually would.

Be very careful that you’re not purely paying for hire of the venue.

These costs can add an additional £75 EXTRA per person. Say what?!

CORKAGE

Bringing in your own wine sounds like a good get out of extra fees, right? It can be, but be wary of the corkage charges.

If you bring your own alcohol to avoid the venue’s costs, you may still rack up a similarly priced bill. And you may even be charged glass rental fees.

Corkage fees range from venue to venue, so it’s always worth asking.

PERMITS

While having an outdoor wedding may initially seem cheaper, you may have to get permits to hold your event. Add on rentals (marquee, heater, generator, etc.) can begin to get costly.

Some indoor venues will also require a permit if you choose to use candles or other non-approved details. Inquire about these before signing the contract.

Additional add ons can cost from £500.

WEDDING BREAKFAST

Some venues charge extra for guests to select their own meal from a range of dishes. This can cost an additional £2 per person. However, this is not expected by guests so make life easier for yourselves and just choose some good all rounders.

If there’s no set price for a three course meal, be cheeky and save some buck by opting for the wedding cake as desert instead.

TAXES & SERVICE CHARGES

Did someone say taxes? Yawn. Listen up though, cos’ this is important.

Tax varies from country to country, however you can expect to fork out an extra 20% on food, drink and rental fees.

Make sure that the venue package is inclusive of VAT, or at least be aware of the extra costs you’ll possibly have to pay. Sometimes, you will even be taxed on the service charge, increasing costs more.

Taxes and tips will be around 1/3 of your budgeted amount.

I truly hope you learnt some useful tips. The bottom line is, always read the small print to avoid hidden fees.

TOTAL COSTS: £8,460+


Did you know you can access a range of free, useful documentation including spreadsheets, checklists and guides to help you plan your wedding, the RIGHT way?

Click here to gain access.

And I’m VERY excited to introduce a new planning program for Brides – launching soon! Click here and complete the form to be updated.

Happy planning!

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Wedding Flower SOS – How to find the perfect blooms + your free downloadable checklist!

how-to-find-perfect-wedding-flower-checklist

Deciding which flowers you’d like at your wedding will help you to focus your discussions with your florist, and most importantly, stay within budget.

It always amazes me how much of a difference flowers make to the overall look of a wedding. They are an essential factor of the venue dressing, particularly now that most florists supply decorative fixtures and fittings too.

The first step to finding the perfect blooms is to sit down and put together a list of all the floral elements you could ever possibly need for your wedding day, including your favourite flowers. We’ve made things super easy for you by creating a pre-made checklist.

Not only that, but we’ve also attached a completely free downloadable version of the checklist for you to print off and take along to your florist appointment. So get your pencil out and start ticking off which flowers are the most essential for your wedding day.

Stuck for a professional, reliable florist? We’ve got an extensive list of trustworthy contacts that we’ve worked with all over the North West. Get in touch for some guidance

Number of daytime guests:
Number of evening guests:
Colour scheme:
Wedding theme:
Type of preferred flowers:

Bride, Bridesmaids and Flower Girl:
Number of Bridesmaids:
Number of Flower Girls:
□ Bride’s bouquet
□ Bride’s hair flowers
□ Bridesmaids’ bouquets
□ Bridesmaids’ hair flowers
□ Tossing bouquet
□ Flower girl’s basket

Grooms, Groomsmen, Ushers and Ring Bearer:
Number of Groomsmen:
□ Groom’s boutonniere
□ Groomsmen’s boutonnieres
□ Usher’s boutonnieres
□ Ring bearer’s boutonniere

Family Members:
□ Mother of the bride’s corsage
□ Mother of the groom’s corsage
□ Father of the bride’s boutonniere
□ Father of the groom’s boutonniere
□ Grandmother’s corsages
□ Grandfather’s boutonnieres

Ceremony:
□ Entryway or welcome table arrangements
□ Altar/chuppah arrangements
□ Pew or chair arrangements
□ Candles
□ Aisle decorations
□ Confetti for guests

Reception Flowers:
Number of guest tables:
□ Entrance arrangements
□ Bar arrangements
□ Gift table arrangements
□ Table plan arrangement
□ Centerpieces
□ Top table arrangements
□ Bride’s and groom’s chair decorations
□ Guest chair decorations
□ Buffet-table/food-station arrangements
□ Lounge area arrangements
□ Flowers for wedding cake
□ Cake table arrangements
□ Bathroom decorations
□ Getaway car arrangements

Click here to download the checklist for free!

Did you know you can access a range of free, useful documentation including spreadsheets, checklists and guides to help you plan your wedding, the RIGHT way?

Click here to gain access.

Happy planning!

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13 Easy Ways to Personalise Your Wedding Day

13-easy-simple-ways-ideas-to-personalise-your-wedding-day

Most couples want their Wedding day to be unique and personalised to them, but how can you do it? These are some simple ideas I’ve gathered together to make your guests “aww” and “ooh” their way throughout your big day.

Like any of the stationery items below? Get in touch and we can create them for you!

Follow us on Pinterest to keep up with our latest bits of inspiration, and to see more personalised ideas.

1. Have the ring bearer make an entrance

how-to-personalise-wedding-day-ideas-inspiration-pinterest

2. Provide the groomsmen with their own cufflinks

how-to-personalise-wedding-day-ideas-inspiration-pinterest

3. Have your new name and date of the wedding printed on your bridal shoes

how-to-personalise-wedding-day-ideas-inspiration-pinterest

4. Create personalised table place names

original_laser-cut-calligraphy-place-names copy5. Include your names and the date on your table plan

how-to-personalise-wedding-day-ideas-inspiration-pinterest

6. Print past photographs of you and your other half during the same year

how-to-personalise-wedding-day-ideas-inspiration-pinterest

7. Include napkin tags on each place

how-to-personalise-wedding-day-ideas-inspiration-pinterest

8. Print photographs of you and your other half for the bathroom doors

how-to-personalise-wedding-day-ideas-inspiration-pinterest

9. Create a hashtag and make guests aware

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10. Provide people with a CD of your favourite love songs as wedding favours

how-to-personalise-wedding-day-ideas-inspiration-pinterest

11. Have your very own cake topper

how-to-personalise-wedding-day-ideas-inspiration-pinterest

12. Sew a label into your wedding dress – also great for your something blue!

how-to-personalise-wedding-day-ideas-inspiration-pinterest

13. Create a fun order of service

how-to-personalise-wedding-day-ideas-inspiration-pinterest

Which are your favourites?

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