Business Guidance
So, you’ve signed up to exhibit at a wedding fayre… now what? We are often asked by suppliers how they can make the most of their experience at a wedding show, so we felt inspired to create a series of blog posts containing our top tips to help inspire you and give you the best possible chances of succeeding. We’ll help you ensure every box is ticked to give you the best possible chance of securing those all important bookings.
This first post in the series is all about preparing for a wedding fayre.
Branding is super important because not only is it what makes a memorable impression and distinguishes you from others, but it allows your customers and clients to know what to expect from your company.
Your logo is the most important element of your branding because it is the face of the company, so it should be memorable and used across your promotional material.
Colours and themes should also remain consistent throughout.
We would strongly advise having the following literature & promotional material featured at a wedding fayre:
• A large promotional banner – this may be a roller banner style, or why not get creative and make your own frame to hang your promotional material
• Business Cards
• Flyers / leaflets – this should contain more details on your business and what you’re able to offer couples
We’ve previously seen exhibitors offer a sweet treat or incentive attached to their business card. This is a very good idea as it helps couples remember you, and you’ll stand out for all the best reasons.
It’s also a good idea to have a treat available for children as they’re often brought to wedding fayres, and this is always massively appreciated by the parents because it keeps them quiet!
All items you hand out should include your contact details and website to make it easy for couples to get in touch following the event.
When you are exhibiting alongside top industry professionals and your competitors, you must at all times strive to outshine them. After all, visitors will be bombarded with information and will see so many new faces so help them to remember you.
Your exhibition space should be eye catching and completely irresistible for couples to approach. Why not include something wacky like a dog stuffed toy in a wedding dress? That way when it comes to emailing the couples you met you can start with “I was the exhibitor with the dressed up dog on my stall!” It will make them smile.
It’s essential that visitors recognise the kind of services you offer as soon as they see your stall. Your key message should strike a chord with your audience. It should summarise what you are offering and why your consumer needs it. There are often 30+ different exhibitors at a single wedding fayre, so it’s very easy for brides to get distracted by the variety. Don’t leave them confused about what you do because they’ll give up guessing very quickly.
We highly recommend setting up a mock stall at home. Being prepared in advance to the show means you’ll have time to play around with your space at home, and you’ll have a list of exactly everything you need to bring on the day, avoiding bringing any unnecessary items or forgetting anything!
Goody bags are something we know couples love which is why we like to have them available across our wedding fayres. These goody bags are filled with special offers and discounts from exhibitors, as well as other treats.
We don’t charge a fee to advertise in our goody bags if a supplier is exhibiting at the show, so take the opportunity! By featuring your literature in the goody bags brides are guaranteed to walk away with your details (and a great special offer they can’t resist).
A lot of couples don’t tend to begin the process of sifting through exhibitor literature until they get home, so another benefit of promoting in goody bags is they’ll come across your details when they’re at their most proactive.
One of the top reasons why couples like to visit wedding shows is to make the most of the exhibitor special offers and discounts.
Having an incentive can hugely increase chances of bookings, so it’s important you think carefully about what you could offer. If you don’t want to discount the price of your service or package then you could throw in a freebie instead. Either way this acts as a great incentive and will encourage visitors to engage in conversation.
An offer that’s usually quite effective is a freebie for members of the brides / grooms parties, for example, a florist may offer five free gentlemen’s buttonholes when they book.
We’d recommend extending your special offer for up to a week after the wedding fayre because some couples prefer to book after the event once they’ve had a chance to look at your services in more detail.
I hope you’ve gained some useful tips and tricks on how to prepare for a Wedding Fayre. To view our line up of shows, please click here. We’re always looking to connect with more suppliers so please get in touch.
Read Part 2: The Dos and Don’ts of Exhibiting at a Wedding Fayre
Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit
Photo credit: Chelsey Leigh Photography
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