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Business Guidance

The Impact of Social Media at a Wedding Fayre – A Guide for Exhibitors (Part 3)

social-media-wedding-fayre-fair-show-how-to-exhibitors-suppliers
Photo Credit: Kate Mayo Wedding Photography

We were thrilled to be guest speakers at the recent Wedding Industry Supplier Network event. We spoke about how to get the most out of exhibiting at a Wedding Fayre, sharing all our insider tips including the essential dos and don’ts.

Following this discussion, we decided to publish a series of posts outlining everything you need to know. Our last post was all about the do’s and don’ts of exhibiting at a Wedding Fayre, and what you can do to ensure every box is ticked to give you the best possible chance of securing those all important bookings. Not read it yet? Click here to read the full post.

This post focuses on the impact of social media at a Wedding Fayre and how you can use it to your benefit.


The connections on social media platforms are endless and it’s important you make the most of this as an exhibitor. As an organiser, we put around 80% of our advertising budget into promotion on social media platforms including Facebook and Instagram. These are used throughout the organisational process to continuously promote on. We’ve found that we attract the most brides through these platforms and we’ve learnt how to use them well. 

Use Your Followers

Every business has a following, and we encourage exhibitors to use this to their benefit. Our Wedding Fayres host anywhere between 25 – 100 exhibitors, and with so many wedding specialists coming together the online reach can be extraordinary. It’s important that your followers are informed where they can next find you, and giving them an opportunity to meet you and chat to you face-to-face may just encourage a booking!

Marketing Plan

We send a comprehensive marketing plan as part of our Exhibitor Manual to all exhibitors that attend our shows. This is made up of lots of ways they can help spread the word about the Wedding Fayre.

It’s essential that we work with exhibitors to help boost visitor numbers. While we have a great following with lots of excited couples and a fantastic list of pre-registered couples for each show, working together can result in even more people visiting the shows which gives suppliers a better chance of securing those all important bookings.  

Continue Social Media at the Show

Your social media presence at a Wedding Fayre is so important. Why not take a photograph of you at your stall and let your followers know you’ve arrived. We’d always recommend using the official hashtag (provided in the marketing plan) and tagging us in all of your posts so we can share to our following.

Wedding Fayres are also a fantastic way to network with other Wedding Specialists. Why not have a wonder around before show opening and exchange social media handles with fellow exhibitors.

We love helping to make connections. We always publish a list of exhibitors to our social media platforms and website prior to a Wedding Fayre, making it super easy for suppliers to connect in advance.

Categories
Business Guidance

The Dos and Don’ts of Exhibiting at a Wedding Fayre – A Guide for Exhibitors (Part 2)

Bloomsbury Wedding Cakes. Photo Credit: Kate Mayo Wedding Photography

We were thrilled to be guest speakers at the recent Wedding Industry Supplier Network event. We spoke about how to get the most out of exhibiting at a Wedding Fayre, sharing all our insider tips including the essential dos and don’ts.

Following this discussion, we decided to publish a series of posts outlining everything you need to know. Our last post was all about preparing for a Wedding Fayre, and what you can do to ensure every box is ticked to give you the best possible chance of securing those all important bookings. Not read it yet? Click here to read the full post.

This post is focused on the crucial dos and don’ts of exhibiting at a Wedding Fayre. Here we go!


DOS

 

Do remain standing throughout the show if you can help it

You’ll appear much more welcoming and approachable to couples if you are standing. Additionally if space allows, try to stand to the side or in front of your stall.

 

Do have an incentive such as sweet treats on your stall

Having an incentive in viewing distance of the visitor like a sweet treat, or special offer will encourage brides to take advantage of this and engage in conversation.

 

Do collect Brides details

Collecting brides details is very important because it will enable you to contact them after the show. It’s often the case that Wedding Fayres are very busy with continuous fresh faces passing your stall. If you engage in a long conversation with a particular bride, it’s likely that you’ll miss potential customers that pass by. Therefore, it’s best to speak to brides but encourage them to write down their details so you can chat to them further after the fayre.

If you don’t quite manage to capture as many details as you would have liked, we always have all the bridal data available to purchase following a show. 

 

Do make your services clear

It should be super clear who you are and what you can do. First impressions are everything. You don’t want to mislead brides or leave them confused as this could detract from potential business.

 

Do make sure all banners and promotional material are in good condition

I’ve seen multiple suppliers feature tatty banners on their stand that look like they’ve been around for about 10 years. It’s so important not just to keep banners fresh, but to update the artwork and wording to keep everything current.

 

Do have someone else helping you on the day

There’s a very high chance that you’ll spend the majority of your time speaking to multiple couples, and there may be times where you’re in such high demand with a line of people wishing to speak to you about your services. Try to bring a helping hand with you on the day. Preferably someone that knows a little about your business and can therefore pass the right information on to brides.

 

Do social media

Being active on social media is not just to help promote the fayre, but it’s to promote yourselves. We’re always hot on social media at our events, so it’s likely that anything you post will be shared on our platforms, allowing our brides and suppliers to connect with you.

There are lots of ways to become involved on social media. Live videos are a fantastic way of giving your followers a taste of the wedding fayre. 

 

DON’TS

 

Don’t accept the standard furniture included with your space

I know this may seem odd as we offer a 6ft trestle table, plain white table cloth and chairs as standard across our shows, but not using this and creating your own unique set up sets you aside from the average stall and will make you stand out. Even switching the table cloth to one of your own can help. Around 90 – 95% of suppliers use the standard set up, so don’t be scared to be different. It can really pay off!

 

Don’t leave the show early or start breaking down before closing

Not only does leaving early look unprofessional, but you may miss potential business. It isn’t unusual for us to get a number of brides entering the show just before closing, and they may just be the ones that make a booking.

 

Don’t eat at your stall

I feel like this one is a little obvious, but we do see a lot of exhibitors sitting down and eating their lunch at their stall. This can be incredibly distracting for visitors and detract them from approaching you. This is another reason why you should have someone else attend the fayre with you on the day. It’s important that you take a well deserved break at a show.

 

Don’t forget to network

I met a lot of my contacts by attending Wedding Fayres in my spare time, and it’s always lovely to chat to fellow suppliers. Why not head over to some stalls and follow them on social media – It’s likely they’ll return the favour.

We like to upload photographs of exhibitor stalls on our Instagram story during the show, and we always like to tag the supplier so make sure you’re on Instagram and return the favour by sharing the story to yours, and follow the tagged suppliers. This just makes connecting suppliers super easy.

 

I hope that’s helped you understand the crucial dos and don’ts of exhibiting at a Wedding Fayre.

Read Part 1: How To Prepare for a Wedding Fayre

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit!

Categories
Business Guidance

How To Prepare for a Wedding Fayre: A Guide for Exhibitors (Part 1)

how-to-exhibit-prepare-at-wedding-fayre-fair-show-exhibition
Fellici’s Ice Cream Cart
Photo credit: Kate Mayo Wedding Photography

We were thrilled to be guest speakers at the recent Wedding Industry Supplier Network event. We spoke about how to get the most out of exhibiting at a Wedding Fayre, sharing all our insider tips including the essential dos and don’ts.

Following this talk and the great response from the event, we decided to create a series of blog posts highlighting the most helpful points.

Each post in this series will cover the following topics:

  • How To Prepare for a Wedding Fayre
  • The Dos and Don’ts of Exhibiting at a Wedding Fayre
  • How To Increase Chances of Bookings at a Wedding Fayre

This post is all about preparing for a Wedding Fayre, and what you can do to ensure every box is ticked to give you the best possible chance of securing those all important bookings.

So, you’ve signed up to attend a Wedding Fayre… now what?

Branding & Literature

Branding is super important because not only is it what makes a memorable impression, but it allows your customers and clients to know what to expect from your company. Your logo is the most important element of your branding because it is the face of the company, so it should be memorable and used across your promotional material. Colours and themes should also remain consistent throughout.

I would strongly advise having the following literature & promotional material featured at a Wedding Fayre:

  • A large promotional banner
  • Business Cards
  • Flyers / leaflets with a special offer or incentive included

I’ve seen exhibitors offer a sweet treat or incentive with their business card attached. This is a very good idea to help Brides remember you, and you’ll stand out for all the best reasons.

It’s also a good idea to have a treat available for children as they’re often brought to Wedding Fayres, and this is always massively appreciated by the parents because it keeps them quiet!

All the items you hand out should include your contact details and website to make it easy for Brides to get in touch following the event.

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Stall by Lucky Nibs
Photo credit: Kate Mayo Wedding Photography
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Branding by Flowers at the Dutch Barn
Photo credit: Kate Mayo Wedding Photography
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Branding by Reel in Life
Photo credit: Kate Mayo Wedding Photography
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Branding by Venue Dressing by Trinity
Photo credit: Kate Mayo Wedding Photography

Stall Appearance

When you are exhibiting alongside top industry professionals and your competitors, you must at all times strive to outshine them. Your exhibition space should be eye catching and completely irresistible for visitors to approach.

It’s essential that visitors recognise the kind of services you offer as soon as they see your stall. Your key message should strike a chord with your audience. It should summarise what you are offering and why your consumer needs it. There are often 30+ different exhibitors at a single Wedding Fayre, so it’s very easy for brides to get distracted by the variety. Don’t leave them confused about what you do because they’ll give up guessing very quickly.

It’s well worth checking with the organiser what is already included with the purchase of your space. More often than not, you’ll find that a trestle table and table cloth are provided for you.

I’d highly recommend setting up a mock stall at home. Being prepared in advance to the show means you’ll have time to play around with your space, and you’ll have a list of exactly everything you need to bring on the day, avoiding bringing any unnecessary items.

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Stall by Flowers at the Dutch Barn at The Wild Pheasant Wedding Fayre, organised by Bouquet & Bells.
Photo credit: NR Imagery
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Stall by Bloomsbury Cakes at Park Field House Wedding Fayre, organised by Bouquet & Bells.
Photo credit: Kate Mayo Wedding Photography

Goody Bags

Goody bags are something we know Brides love. We offer the first 100 Brides a goody bag on entry to all our shows. These goody bags are filled with special offers and discounts from exhibitors, as well as other treats including the latest copy of a top bridal magazine.

Take the opportunity to include your items in the goody bags. We don’t charge a fee and 100 Brides will walk away from the event with your details which is so valuable.

Special Offers / Incentives

One of the top reasons why Brides like to visit Wedding Fayres is to make the most of the exhibitor special offers and discounts.

Having a booking incentive at a Wedding Fayre can hugely increase chances of bookings, so it’s important you think carefully about what you could offer. If you don’t want to discount the price of your service or package then you could throw in a freebie instead. Either way this acts as a great incentive and will encourage visitors to engage in conversation.

I’d recommend extending your special offer for up to a week after the Wedding Fayre because some Brides prefer to book after the event once they’ve had a chance to look at your services in more detail.

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Discount offer by Plume Creative
Photo credit: Kate Mayo Wedding Photography

I hope you’ve gained some useful tips and tricks on how to prepare for a Wedding Fayre. To view our line up of shows, please click here. We’re always looking to connect with more suppliers so please get in touch.

Read Part 2: The Dos and Don’ts of Exhibiting at a Wedding Fayre.

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit!