We were thrilled to be guest speakers at the recent Wedding Industry Supplier Network event. We spoke about how to get the most out of exhibiting at a Wedding Fayre, sharing all our insider tips including the essential dos and don’ts.
Following this discussion, we decided to publish a series of posts outlining everything you need to know. Our last post was all about the do’s and don’ts of exhibiting at a Wedding Fayre, and what you can do to ensure every box is ticked to give you the best possible chance of securing those all important bookings. Not read it yet? Click here to read the full post.
This post focuses on the impact of social media at a Wedding Fayre and how you can use it to your benefit.
The connections on social media platforms are endless and it’s important you make the most of this as an exhibitor. As an organiser, we put around 80% of our advertising budget into promotion on social media platforms including Facebook and Instagram. These are used throughout the organisational process to continuously promote on. We’ve found that we attract the most brides through these platforms and we’ve learnt how to use them well.
Use Your Followers
Every business has a following, and we encourage exhibitors to use this to their benefit. Our Wedding Fayres host anywhere between 25 – 100 exhibitors, and with so many wedding specialists coming together the online reach can be extraordinary. It’s important that your followers are informed where they can next find you, and giving them an opportunity to meet you and chat to you face-to-face may just encourage a booking!
We send a comprehensive marketing plan as part of our Exhibitor Manual to all exhibitors that attend our shows. This is made up of lots of ways they can help spread the word about the Wedding Fayre.
It’s essential that we work with exhibitors to help boost visitor numbers. While we have a great following with lots of excited couples and a fantastic list of pre-registered couples for each show, working together can result in even more people visiting the shows which gives suppliers a better chance of securing those all important bookings.
Continue Social Media at the Show
Your social media presence at a Wedding Fayre is so important. Why not take a photograph of you at your stall and let your followers know you’ve arrived. We’d always recommend using the official hashtag (provided in the marketing plan) and tagging us in all of your posts so we can share to our following.
Wedding Fayres are also a fantastic way to network with other Wedding Specialists. Why not have a wonder around before show opening and exchange social media handles with fellow exhibitors.
We love helping to make connections. We always publish a list of exhibitors to our social media platforms and website prior to a Wedding Fayre, making it super easy for suppliers to connect in advance.